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ISSN Code :  0972-2785

   
 

An International Journal

 

Business Research

 

An International Journal Devoted to ..   
 

     Marketing

      ......................................

     Finance

      ......................................

     HRD/HRM

      .....................................

     Production

      ....................................

     Operations

     .....................................

     Logistics

      .....................................

     Strategic & Business Policy

      ....................................

     General Mgt.

      .................................... 

     Allied Areas of Business/Mgt.

      ...................................

     Engineering Management

      ....................................

     Applied Mathematics, Operations & Statistics in Business


9th National Conference of Indian Society of Information Theory & Applications in collaboration with Mathematika Science Society of India on I T, Operation Research Applications

 

CONTENTS OF LATEST ISSUE  : Vol. March, 2011

S.No.       

Author

Article

Page No.

1.

Prof. V. N. Rai

Best case writing and presentation award teaching notes

1

2.

Arpita Srivastava

Rural markets - new opportunities for marketers

59

3.

Nivedita Jha

Multicultural diversity at workplace-issues and challenges

73

4.

Dr. Anshul Sharma and Mr. Shyam Kumar

"Role of venture capital in the growth of Indian it industry"

86

5.

Mrs. Pallavi Tyagi

Creative human intelligence system-talent management: An integrated study

92

6.

Vivek Srivastava, Shashank and S. Masood Akhter

A retailer satisfaction survey of BSNL

103

7.

Prof. Yogeyta Singh

Corporate restructuring, firm characteristics and implications on capital structure

110

8.

Dr. P. L. Maggu

On some new definitions in operational economics and the method of determining retail selling price of a product

121